Target your customers more efficient and whenever it is relevant for them.
Increase footfall at your locations with mobile engagement.
With Bitplaces you can identify and address your target audience based on their behavior. Adressing them situation- interest- and context-based increases the relevance of your message. You can measure and improve your customer interaction in real-time manage your campaigns more efficient.
Bitplaces can be used with your own app or by benefitting from our extensive network of partner apps to deliver your message right to your relevant customers.
Success Stories of our Customers
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Advertising for Mercedes Benz Roadshows in Several Cities
Project:
The car manufacturer Mercedes Benz wanted to advertise for their Germany-wide roadshows presenting new car models in the various cities and generate participants in the events.
Results:
App users who were in the vicinity of the roadshow locations were informed about the event and encouraged to intent several days before via individual campaigns. The local outreach was conducted across several days, times of day and places. At the same time, the results, among them the conversion rate, were measured and evaluated.
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Pushing App Installations And Restaurant Visit Tracking
Project:
With this geo campaign, McDonald’s used the Gelbe Seiten app to promote its own coupon app in the vicinity of McDonald’s restaurants, pushing both its instalment base and visits to McDonald’s restaurants. At the same time, Bitplaces tracked conversion rates by monitoring reading rates of the location-based messages as well as resulting visits to the restaurants.
Results:
15 percent of the total number of recipients opened incoming messages, 11 percent installed McDonald’s coupon app and 44 percent visited a nearby McDonald’s restaurant.
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Largest App Network for Location-Based Advertising in Poland
Project:
The Polish internet company which is part of the Ringier Axel Springer group wanted to create a mobile marketing network with their own as well as their partners’ apps using Bitplaces’ expertise.
Results:
Based on Bitplaces’ platform, ONET operates Poland’s largest LBA mobile marketing network. This includes a multitude of different apps which address app users in a highly targeted way based on their interests. The Bitplaces platform makes sure that the targeted outreach can be conducted via a single app even if more than one ONET app are installed on the same device.
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Interest-based Promotion for REWE Delivery Service
Project:
Users of the Gelbe Seiten app who might be interested in grocery delivery were addressed in the vicinity of REWE supermarkets and alerted to the retailer’s delivery service.
Results:
Virtual circles, so-called Bitplaces, with a radius of 100 meters were placed around approximately 500 REWE markets. Through these, measurements were taken on how many customers shopped on which days, at which times and for how long as well as how many of them visited the market for a second time. The promotion message was sent as a broadcast push to all who went shopping in the evening, at night or on Saturdays as well as those who visited the markets more than once – assuming that these customers might be particularly open to the delivery service. 18 per cent of those who received the message read it.
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Location-based Services Digital Cologne City District
Project:
Greven Medien and partners transformed the Cologne districts Sülz and Klettenberg for two months into a Digital District in order to explore and test the possibilities of location-based marketing in an clearly defined area. Users of the Gelbe Seiten (German yellow pages) app who were in the vicinity of the participating retailers received tailored information and offers as push alerts to their smartphones. Bitplaces supported the project with their Mobile Intelligence Platform and put geofences, so called Bitplaces, around the participating shops. Individual messages were sent to the app, the campaigns were managed and evaluated.
Results:
85 retailers from various sectors participated in the trial project. During the eight weeks 45,000 messages were sent to visitors and residents of the “Digital District”. 12 per cent of all messages were read. The messages sent led to 265 additional shop visits per day.
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Location-Based Lead Generation Campaign
Project:
LLOYD operates 28 Concept Stores in Germany. An LBS-based campaign sent messages to customers who were in the immediate vicinity of one of the stores in order to motivate them to visit the shop and ideally buy something there.
Results
On average, 15 per cent of all push messages sent were read “on the go”. 45 per cent of those who read them visited the shop and remained inside for an average of 30 minutes. During the campaign, the number of visitors to the shops doubled.