Target your customers more efficient and whenever it is relevant for them.
Increase footfall at your locations with mobile engagement.
With Bitplaces you can identify and address your target audience based on their behavior. Adressing them situation- interest- and context-based increases the relevance of your message. You can measure and improve your customer interaction in real-time manage your campaigns more efficient.
Bitplaces can be used with your own app or by benefitting from our extensive network of partner apps to deliver your message right to your relevant customers.
Success Stories of our Customers
-
Location-based Services Digital Cologne City District
Project:
Greven Medien and partners transformed the Cologne districts Sülz and Klettenberg for two months into a Digital District in order to explore and test the possibilities of location-based marketing in an clearly defined area. Users of the Gelbe Seiten (German yellow pages) app who were in the vicinity of the participating retailers received tailored information and offers as push alerts to their smartphones. Bitplaces supported the project with their Mobile Intelligence Platform and put geofences, so called Bitplaces, around the participating shops. Individual messages were sent to the app, the campaigns were managed and evaluated.
Results:
85 retailers from various sectors participated in the trial project. During the eight weeks 45,000 messages were sent to visitors and residents of the “Digital District”. 12 per cent of all messages were read. The messages sent led to 265 additional shop visits per day.
-
Promotion Campaign for the ADAC Emergency Kit
Project:
Users of the der Gelbe Seiten app were addressed in a location-based way in the vicinity of ADAC (German automobile club) branches. They were informed about the ADAC emergency kit and navigated to the nearest branch.
Results:
App users within a 500 meter radius around one of the participating ADAC branches received a push message including the route via the Bitplaces platform. Almost one quarter (23 per cent) read the message, 32 per cent of whom actually visited a branch. The customers remained there for 35 minutes on average. This indicated that many of them used other ADAC services in addition to the emergency kit.
-
Pushing App Installations And Restaurant Visit Tracking
Project:
With this geo campaign, McDonald’s used the Gelbe Seiten app to promote its own coupon app in the vicinity of McDonald’s restaurants, pushing both its instalment base and visits to McDonald’s restaurants. At the same time, Bitplaces tracked conversion rates by monitoring reading rates of the location-based messages as well as resulting visits to the restaurants.
Results:
15 percent of the total number of recipients opened incoming messages, 11 percent installed McDonald’s coupon app and 44 percent visited a nearby McDonald’s restaurant.
-
Advertising for Mercedes Benz Roadshows in Several Cities
Project:
The car manufacturer Mercedes Benz wanted to advertise for their Germany-wide roadshows presenting new car models in the various cities and generate participants in the events.
Results:
App users who were in the vicinity of the roadshow locations were informed about the event and encouraged to intent several days before via individual campaigns. The local outreach was conducted across several days, times of day and places. At the same time, the results, among them the conversion rate, were measured and evaluated.
-
Informing Trade Show Visitors Using Push Notification via Beacons
Project:
Messe Düsseldorf wants to use Bitplace’s beacon platform to distribute information by trade show exhibitors as well as for mobile marketing before, during and after selected trade shows and events.
Results:
The official apps of trade shows EuroCis and EuroShop used Bitplaces’ platform to inform visitors using BLE beacons and geofencing about topics concerning the trade show, arrivals and departures, feedback etc. This approach evolved into a dedicated beacon media service which exhibitors can use during trade shows to send interest-based information to trade show visitors.
-
Targeted Customer Outreach with Relevant Messaging
Project:
Deichmann, Europe’s market leader in shoe retail, wanted to communicate with their customers and app users in a highly targeted and location-based way. Only customer groups selected for the individual campaign were to receive relevant messages on their smartphones, such as location-based alerts for current sales offers or coupons.
Results:
Bitplaces used their mobile communication tools to expand Deichmann’s Android and iOS apps with location-based marketing capabilities. Geofencing allows virtual demarcations for specified locations, which enables Deichmann to talk directly to groups such as users in the vicinity of shops. Using Bitplaces’ Mobile Intelligence Platform, Deichmann administrators can control and analyse campaigns as well as set and adjust geofences in real time.