Customer Intelligence for Mobile Marketing
Add value into your app and transform it into a powerful communication instrument.
Watch how Bitplaces works!
Learn more about your customers and measure the conversion of your campaigns in your store.
Increase the impact of your location-based campaigns through Bitplaces’ wide-reaching eco-system.
Your messages are triggered by the user’s current location and pushed to his smartphone as active notifications.
Customer communication within buildings by means of sensors or app-beacons, which let your products interact with your customers.
We bring web analytics to the real world. How many users enter your Bitplaces at which points in time, how long do they stay, how is their reaction to your messages, and much more.
Create your own Bitplaces intuitively via our cloud management, generate messages and define rules for accurately targeted notifications. See the effectiveness of your campaigns at a glance and react to customer behavior at once.
Bitplaces is a white label solution, in which you can also integrate your own notification formats through our API, such as QR-codes, mobile coupons, or feedback surveys.
Our SDK lets you integrate the Bitplaces-solution into your app seamlessly. We expand the functionality of your app by localization methods, which protect your users’ privacy, regulated by you through our cloud management.
You address a variety of new and existing customers in the right place at the right time – exactly when their interest is at its peak – so you can lead them directly into your store.
You receive extensive feedback as to your store-arrangement, your offers, and your customers’ preferences.
Combining outdoor and indoor marketing, your get a holistic picture of the relevant customer behavior at locations, which are of significance to you.
Geofencing and Beacons protect the privacy of your customers and app users – outside the sphere of interest every user is invisible to the system and remains pseudonymous inside of it.
Bitplaces provided local information by Berlin-experts, such as Marco Polo, Via Reisen, and Qiez in Gelbe Seiten’s festival-partner app ADDF, enriching the app’s functionality for everyone participating in this spectacular music event on the roofs of Berlin.
The location-based notifications consisted of situation-specific messages and of geobased information around the festival’s event locations.
Bitplaces supported the Wincor World trade fair in Rheda-Wiedenbrück, Germany, with innovative location-based solutions.
The Wincor World is one of the most renowned specialized fairs for the banking and retail sectors, presenting innovative IT-solutions and service offers for the chain store business.
The popular and high-range Gelbe Seiten (German Yellow Pages) is via their multiple apps one of the pioneers of successful location-based customer communication.
In cooperation with Bitplaces Gelbe Seiten did not only detect the advantages of accurately targeted marketing campaigns, the publishing group also enriched their content by intersectoral partnerships and new advertising formats.
Kaiser’s Tengelmann is a successful German retail chain with around 500 branches in its core regions Nordrhein, München/Oberbayern and Berlin & surroundings.
In Berlin the location-based communication approach with interesting and innovatively communicated offers adds to a branch-wide increase of customer frequency.
The T-Shops are famous for their innovative products, which is why location-based marketing naturally guides more customers into the T-Shops.
For T-Shop branches all across Germany central campaigns with attractive offers for high-end products are realized through the Bitplaces technology.
