With our cloud management you build your own Bitplaces intuitively, create messages and defining the proper rules for an accurately targeted customer communication. You see the effectiveness of your campaigns at one glance and are able to react instantly to your customers’ behaviour.
Using our interface, you can easily create your own indoor and outdoor Bitplaces, calibrate perimeters and exact positions and relate your locations with each other. At interesting places you set marketing Bitplaces which lead the user to your points of sales with the proper messages. There you continue the communication and actively accompany your customers’ journeys inside of your shop.
Equally intuitive are the creation and design of your messages with our cloud management. With regards to content you can take your users’ preferences into account, in order to address the respective target groups with the messages that best correspond to their actual interests. In addition, you have multiple formats, templates, and delivery rules at your disposal, so that you can design contextually and situationally fitting campaigns outdoors as well as indoors.
The analytics section of our cloud management visualises your campaigns and allows you to evaluate them instantly with the proper KPIs. Not only do you receive information about how many users have visited your Bitplaces at what times on which paths and how many of those have read your messages, but above all you can take advantage of location-intelligent insights into customer behaviour.