IDENTIFY
Select the right audience and target them accordingly
COMMUNICATE
Contact them individually based on situation, interest and context
MEASURE
Measure your success
IMPROVE
Analyse the data and improve your campaigns
IDENTIFY
- Business Traveller
- Lives in London
- Opens app daily
AUDIENCES
Based on pseudonymised data you can detect different attributes displayed by your audience.
Segmentation
Learning about your audiences you can classify them into segments to be able to approach them in a relevant context.
COMMUNICATE
COMMUNICATION
Communicate via different channels
- Push notifications
- In-app-messages
- Situation, location and interest-based
- Extend your reach by combining different apps to networks
Campaign Management
Develop and send various campaigns
- Adressing segments
- HTML, text, links etc.
- Location-based
- Connection of APIs
- Realtime personalisation
- Contact frequency
LOCATION BASED SERVICES
Create individual value-added services for your app user and business processes
- Remind customers of shopping lists
- Send out relevant suggestions when a customer is close by
- Order when on customer is on its way but process it when he/she is coming in range
- We have many more use cases – just contact us
SUPPORT & CONSULTING
Get active advice and support by Bitplaces
- Active campaign management
- Detailed reports
- Customised developments
MEASURE
LOCATION ANALYTICS
Receive detailed information about your locations. How many customers are new or returning and how long is their dwell time. Compare your data with different locations and receive a detailed analysis of your potential for targeting
REAL TIME SHOP-ANALYTICS
Access to real time data and analysis to understand what’s happening in your locations.
CUSTOMER INSIGHTS
Better understand your customers by analysing them on multiple levels.
IMPROVE
ANALYSE DATA
Reach your business goals with a detailed analysis of all your KPIs and adjust your actions accordingly.
BUILD REPORTS
Bitplaces offers unique methods for analysis as well as various reports and dashboards.
OPTIMIZE YOUR COMMUNICATION APPROACH
Use your newly acquired knowledge and tools to reach your customers with relevant campaigns in their prefered channel.