Berlin, September 20th, 2017 – Bitplaces GmbH based in Berlin is managing the location- and context-based customer communication of the app users of the“Telekom Shop”. Bitplaces’ technology is integrated in the T-Shop apps and enables location-based services and messaging. This allows individual targeting of the apps users nearby and inside a particular Telekom Shop. Customers may for instance book appointments via the app. This will enable Telekom to improve customer service to reduce e.g. waiting periods. In addition, Bitplaces’ technology allows to send app users targeted offers in the vicinity of a shop to encourage the app users to visit the T-Shop.
In Germany all 700 Telekom Shops have been equipped with BLE beacons.. In addition, Bitplaces has placed geofences around all Telekom Shops as virtual circles. App users entering a so called Bitplace are detected by the system and are led to a Telekom Shop with appropriate offerings and services.
Dr. Behrend Freese, managing director of Bitplaces says: “Together with the Telekom Bitplaces shows how location-based services can be employed in retail to connect clients with services and relevant offers and to acquire new customers. Traditional mobile advertising is often not perceived as relevant. In contrast location-based services address users at a time, when the message has the highest relevance: In the vicinity of the respective shop, based on interest and situation of the app user.”
„The cooperation with Bitplaces emphasizes our goal of a digital future, combining offline and online with a high customer value add”, according to Marcus Epple. Managing Director Operative Business at Deutsche Telekom Privatkunden-Vertrieb GmbH.”
Bitplaces (www.bitplaces.com) is a specialist for Mobile Marketing, Location Intelligence and Location Based Services and is based in Berlin. The company enables the connection of mobile and stationary business models thereby creating new options for a targeted mobile approach of clients, customer acquisition and customer retention at the point of sale and beyond. Advertisers and publishers may thereby implement new mobile marketing formats and target mobile clients individually with push and in-app campaigns. Bitplaces pursues app user segmentation according to audiences, location and context, measures campaign conversion and provides detailed insights into actual app user behavior. The own wide ranging app-network with applications such as f.i. Yellow Pages (“Gelbe Seiten”) and “Meinestadt may enhance the campaign in the apps of users. Bitplaces GmbH started in 2013 with the Mobile Intelligence Platform as Spin Off from TU Berlin. Clients include a.o., Deutsche Telekom, Deichmann, Gelbe Seiten, Meinestadt and Ringier Axel Springer.