Location-based Services Digital Cologne City District

Project:

Greven Medien and partners transformed the Cologne districts Sülz and Klettenberg for two months into a Digital District in order to explore and test the possibilities of location-based marketing in an clearly defined area. Users of the Gelbe Seiten (German yellow pages) app who were in the vicinity of the participating retailers received tailored information and offers as push alerts to their smartphones. Bitplaces supported the project with their Mobile Intelligence Platform and put geofences, so called Bitplaces, around the participating shops. Individual messages were sent to the app, the campaigns were managed and evaluated.

Results:

85 retailers from various sectors participated in the trial project. During the eight weeks 45,000 messages were sent to visitors and residents of the “Digital District”. 12 per cent of all messages were read. The messages sent led to 265 additional shop visits per day.