Location-Based Lead Generation Campaign

Project:

LLOYD operates 28 Concept Stores in Germany. An LBS-based campaign sent messages to customers who were in the immediate vicinity of one of the stores in order to motivate them to visit the shop and ideally buy something there.

Results

On average, 15 per cent of all push messages sent were read “on the go”. 45 per cent of those who read them visited the shop and remained inside for an average of 30 minutes. During the campaign, the number of visitors to the shops doubled.