Advertising for Mercedes Benz Roadshows in Several Cities


The car manufacturer Mercedes Benz wanted to advertise for their Germany-wide roadshows presenting new car models in the various cities and generate participants in the events.


App users who were in the vicinity of the roadshow locations were informed about the event and encouraged to intent several days before via individual campaigns. The local outreach was conducted across several days, times of day and places. At the same time, the results, among them the conversion rate, were measured and evaluated.