Informing Trade Show Visitors Using Push Notification via Beacons


Messe Düsseldorf wants to use Bitplace’s beacon platform to distribute information by trade show exhibitors as well as for mobile marketing before, during and after selected trade shows and events.


The official apps of trade shows EuroCis and EuroShop used Bitplaces’ platform to inform visitors using BLE beacons and geofencing about topics concerning the trade show, arrivals and departures, feedback etc. This approach evolved into a dedicated beacon media service which exhibitors can use during trade shows to send interest-based information to trade show visitors.