Largest App Network for Location-Based Advertising in Poland

Project:

The Polish internet company which is part of the Ringier Axel Springer group wanted to create a mobile marketing network with their own as well as their partners’ apps using Bitplaces’ expertise.

Results:

Based on Bitplaces’ platform, ONET operates Poland’s largest LBA mobile marketing network. This includes a multitude of different apps which address app users in a highly targeted way based on their interests. The Bitplaces platform makes sure that the targeted outreach can be conducted via a single app even if more than one ONET app are installed on the same device.